Artist Development & Marketing...that's what we do. We've been in business 20 years and have worked the "3-P's:" Production (in the studio & for stage shows); Performance (booking, touring, backing, etc.); and Promotion (radio distribution, newsletters, followup). Find out more in our About section.

If you're serious about advancing your project, Contact Us. 

Biggest-Ever Global Newsletter Blast:  7 Artists featured in a KRucial update ferried to over 35,000 inboxes worldwide.

Our innovative "Now EAR This" concept of sharing new music with listeners directly was a big success. This Global Newsletter showcased Iakopo's new single "Fly,' Roberto Gell's CD, and additional Artists, from Alific & Elihu to Ras Rebel, Monsoon, and the Lava House Roots Band (from Aruba). Also featured was the latest ReggaePR blog "I can make you a star(?!)" - a must read for Artists!

Ongoing New Years Resolution:  PLAY A BIGGER GAME - it applies to us as well as it applies to you.

The new year's as good a time as any to set your sights higher. "By this time next year, we vow that X, Y, and Z will have happened!" It's only possible if we say so and do so. And it can't be done solo: call for help, build your team!

(New England Regional) Spring News: Dub Station returns to deliver a BOB MARLEY Tribute on Saturday, April 21st at the legendary Johnny D's Music Hall.

Continuing its tradition of featuring contemporary singers doing heartfelt renditions of the King of Reggae's hits, Award-winning DUB STATION band (celebrating 19 years on stage this year) will be performing a legendary set with guest Artists Dion Knibb, Jem-i, Sandra D, and more on Saturday, April 21st, 2012. The event is the second in a series called On The Road To Classic (Reggae), part of a new movement begun in Florida, to connect generations of great musicians.

FRESH ALBUM RELEASE: new ROBERTO GELL CD "Work Hard" is in release right now, on iTunes, all over!

Hear-and-buy Roberto Gell's new album on iTunes. Stay up on his latest news through Roberto Gell's Facebook Fan Page.

Email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to get a Free MP3 emailed to you, and if you want to check out the EP "Midnight Ravers," click through to  iTunes.

Infrastructural/Production developments included the overlay of KRucialReggae.com over Reggae4i.com, making this site the home of both - as well as ReggaePR - under the aegis of 'mother' company KRucial Reggae, whose focus moved inexorably towards a greater online presence & mission.

Leveraging substantial Contact Lists & a formidable Facebook Fan page, KRucial Reggae was able to step away from promoting its own periodic events (as it has through the previous Fall & Spring) to promoting high profile touring Artists' appearances. These included Easy Star Allstars (appearing with Destroy Babylon); Steel Pulse, Inner Circle; and 2 Festivals (which featured a host of legendary acts).