Check the Press Section for the Abijah Artist Spotlight. He'll be appearing May 25th with Jus Goodie & Dub Station at KRucial Reggae Sundays at Bill's Bar. Abijah's new CD is now AVAILABLE on iTunes as well. Email us at ReggaePR@aol.com to find out about our Artists & Promotions.
We're promoting Shanachie Records' POLICE tribute album, now available on iTunes. Visit the KRucial Reggae booking/radio page, where you can listen to songs & download broadcast quality MP3 & WAV files. Other, near-and-dear acts: Dub Station, Tom O'Brien, Shaka Black, Sonbeam, and Jus Goodie - some of which are already be ing promoted on our new KRucial Reggae MySpace page & via the KRucial AirPlay Direct page. We're seeking partners for tours, promotion, and distribution internationally, so any potential team-members, call (USA) 617-771-5119; email us at ReggaePR@aol.com & get our Newslettersletters (check the Press Section), or click on our Contact button to inquire as to how our management & PR team may be able work with YOUR artist or organization. We're working Reggae Ambassadors Worldwide on their election of new leaders, and managing special projects for AirPlay Direct. We're even helping webcasting giants BigUp Radio! Check out some of these MySpace pages at these links: Abijah's MySpace page; Tom O'Brien's MySpace page (featuring free downloadable MP3's); and Dub Station's MySpace page (cool slide show). Click here for MORE (Live & Music) VIDEOS. More updates to come...
Better World? What's Reggae got to say 'bout changing the world? A lot, it turns out.
Beyond "bunning" (burning) Babylon (iniquity workers), there's actually much said about Unity and "social living." Heck, "One Love" is the anthem of Reggae, and that appeals beyond the Rasta community.
Reggae delivers a unique blend of "word-sound" power, which resonates between the makers & listeners of the music on a spiritually transformative level. Excuse the New Agey jargon, but any enthusiast will tell you Reggae's changed their lives. It "speaks" to their soul.
All music does, but some of it's appealing to a baser (back) side of the spirit, as if dance & romance were all that matters. In fact, that's what Dancehall has done to Reggae: hijacked the agenda. Some would prefer if the mundane were all we thought of (which is how Pop music, even in the Caribbean, can help suppress contemplation), and most of us don't move beyond that, or do so only outside the musical sphere.
I watched some Hell's Angels recently in a toy parade for the less fortunate. Why don't Reggae folks put their money where their mouth is, and do the same, for strangers. Maybe they/we haven't the money, or feel we are the less fortunate ones deserving of support. But G*d would argue that we all owe it to eachother to love our neighbor and help in any way possible, regardless of our means.
Hence the call to you readers, and the yoke we carry ourselves as promoters of the music, to hold our selves, our artists & musicians to a high standards of human decency and mutual respect. Beyond that, we need to face the fact that whatever hand we were dealt - or wrong world we were born into - sooner or later it becomes OUR world, and the one WE pass along to our children and the next generation. So if we're not pulling our weight: by recycling (or bicycling), helping the sick, and making the world we leave better than the one we inherited, then who are we fooling with our self-righteousness?
Please contact us (ReggaePR@aol.com) with any issues you think we should be covering, or ways in which we could be contributing more, given our line of work, to Tikun Olam (as it is said in Hebrew), or making the world a better place.
Scroll for images

Dub Station & Abijah perform to 8,000 at Festival in Michigan
Abijah & dancer w/Dub Station at the National Arena in Kingston

A composite of Abijah promo images we created as part of his promo

Abijah & members of Dub Station at the Grand Canyon

Shaka Black, touring artist with Dub Station

DS players at Skatalites show with Shaka Black and Glen Grant

New promo image for Bill's Bar Boston

Tom O'brien doing an acoustic set with Dub Station

Skiffington, working with Dub Station since 1993

DS after backing George Nooks, with Dion Knibb

Jus Goodie, toured with Dub Station

DS version x.o backing Tom O'Brien increasingly

Sonbeam at a Festival with Dub Station

Dub Station with Ras Michael & the Sons of Negus, including MC and dear belated friend Ras Junior (right)
For more images, please check out our Image Gallery.
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WHO WE'RE SEEKING TO WORK WITH - an open letter from our founder regarding the services available from the KRucial Agency.
An artist called me recently, and wanting in on "whatever program could get me good, paying gigs, quick." Another manager said they'd only invest in a program if I could "promise results." Let me be clear: even if you hired us full time, with an unlimited budget and a full staff, we can't guarantee you an easy amble to bountiful sales & profitable tours. "New" - and even established artists - will not become profitable for some time. Indeed some great talent never breaks even.
- Contact Management. We can help you collect those pieces of paper & notebooks full of links, create a database, and handle your emailing lists. This is an often overlooked (and mismanaged) resource, worth developing.
Kyle Russell
ReggaePR@aol.com
KRucial Agency: Marketing & Promotions
Representing Various Artists & Organizations Worldwide
Artists: review our Singers & Players newletter for management assistance, radio distribution, booking, PR, and effective web advertising. For info on the longest-running Reggae Sunday in the US - see Bill's Bar Reggae Sundays for schedule.
This section of the Home Page will be "livicated" (it ain't dead) to more topics of interest, including the recent passing of Lady Venus on a serious tip, and on a lighter tip: some new Bumerstickers, including "You can't be Pro-Life and Pro-War at the same time." We've also got some interesting Opinion Pieces and a brand new section of Rastafari quotes, the first being on the difference between Spirituality and Religion.








