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Check the Press Section for the Abijah Artist Spotlight. He'll be appearing May 25th with Jus Goodie & Dub Station at KRucial Reggae Sundays at Bill's Bar.  Abijah's new CD is now AVAILABLE on iTunes as well. Email us at ReggaePR@aol.com to find out about our Artists & Promotions.  We're promoting Shanachie Records' POLICE tribute album, now available on iTunes. Visit the KRucial Reggae booking/radio page, where you can listen to songs & download broadcast quality MP3 & WAV files. Other, near-and-dear acts: Dub Station, Tom O'Brien, Shaka Black, Sonbeam, and Jus Goodie - some of which are already be ing promoted on our new KRucial Reggae MySpace page & via the KRucial AirPlay Direct page. We're seeking partners for tours, promotion, and distribution internationally, so any potential team-members, call (USA) 617-771-5119; email us at ReggaePR@aol.com & get our Newslettersletters (check the Press Section), or click on our Contact button to inquire as to how our management & PR team may be able work with YOUR artist or organization. We're working Reggae Ambassadors Worldwide on their election of new leaders, and managing special projects for AirPlay Direct. We're even helping webcasting giants BigUp Radio! Check out some of these MySpace pages at these links: Abijah's MySpace page; Tom O'Brien's MySpace page (featuring free downloadable MP3's); and Dub Station's MySpace page (cool slide show). Click here for MORE (Live & Music) VIDEOS. More updates to come...

Better World? What's Reggae got to say 'bout changing the world? A lot, it turns out.

Beyond "bunning" (burning) Babylon (iniquity workers), there's actually much said about Unity and "social living." Heck, "One Love" is the anthem of Reggae, and that appeals beyond the Rasta community.

Reggae delivers a unique blend of "word-sound" power, which resonates between the makers & listeners of the music on a spiritually transformative level. Excuse the New Agey jargon, but any enthusiast will tell you Reggae's changed their lives. It "speaks" to their soul.

All music does, but some of it's appealing to a baser (back) side of the spirit, as if dance & romance were all that matters. In fact, that's what Dancehall has done to Reggae: hijacked the agenda. Some would prefer if the mundane were all we thought of (which is how Pop music, even in the Caribbean, can help suppress contemplation), and most of us don't move beyond that, or do so only outside the musical sphere. 

I watched some Hell's Angels recently in a toy parade for the less fortunate. Why don't Reggae folks put their money where their mouth is, and do the same, for strangers. Maybe they/we haven't the money, or feel we are the less fortunate ones deserving of support. But G*d would argue that we all owe it to eachother to love our neighbor and help in any way possible, regardless of our means.

Hence the call to you readers, and the yoke we carry ourselves as promoters of the music, to hold our selves, our artists & musicians to a high standards of human decency and mutual respect. Beyond that, we need to face the fact that whatever hand we were dealt - or wrong world we were born into - sooner or later it becomes OUR world, and the one WE pass along to our children and the next generation. So if we're not pulling our weight: by recycling (or bicycling), helping the sick, and making the world we leave better than the one we inherited, then who are we fooling with our self-righteousness?

Please contact us (ReggaePR@aol.com) with any issues you think we should be covering, or ways in which we could be contributing more, given our line of work, to Tikun Olam (as it is said in Hebrew), or making the world a better place.

Scroll for images

kalamazoo

Dub Station & Abijah perform to 8,000 at Festival in Michigan

Abijah & dancer w/Dub Station at the National Arena in Kingston

A composite of Abijah promo images we created as part of his promo

Abijah & members of Dub Station at the Grand Canyon

Shaka Black, touring artist with Dub Station

DS players at Skatalites show with Shaka Black and Glen Grant

New promo image for Bill's Bar Boston

Tom O'brien doing an acoustic set with Dub Station

Skiffington, working with Dub Station since 1993

DS after backing George Nooks, with Dion Knibb

Jus Goodie, toured with Dub Station

DS version x.o backing Tom O'Brien increasingly

Sonbeam at a Festival with Dub Station

Dub Station with Ras Michael & the Sons of Negus, including MC and dear belated friend Ras Junior (right)

For more images, please check out our Image Gallery.

abijah

Dub Station and Shaka Black - Chant Rastafari
Listen and download now

Tom Obrien

Tom O'Brien roots singer songwriter with Dub Station & solo
Listen and download now

Hear More Samples

WHO WE'RE SEEKING TO WORK WITH - an open letter from our founder regarding the services available from the KRucial Agency.

An artist called me recently, and wanting in on "whatever program could get me good, paying gigs, quick." Another manager said they'd only invest in a program if I could "promise results." Let me be clear: even if you hired us full time, with an unlimited budget and a full staff, we can't guarantee you an easy amble to bountiful sales & profitable tours. "New" - and even established artists - will not become profitable for some time. Indeed some great talent never breaks even.

We're in the music business here! If it were that predictable, we'd all be rich already. The quality of team & the effectiveness of your resource allocation - coupled with the artist's talent & cooperation; as well as the world's responsiveness & embrace - all conspire with a multitude of other forces to place an artist in an advantaged position to reap success.
 
What we can do/packages available.
Management Consulting & Ongoing Involvement
This is usually where I begin. I charge a retainer for a few hours' work (by phone & email) to get familiar with your project, what you've done, what you've "got" in terms of resources, and what your current action plan & expectations are for the long term. I find it's helpful for you to have a "sounding board" - clarify your vision - and for me to get a better sense of where you're at, and how best I can fit in to your program. Thereafter, I can be available for check-ins: from time to time, or routinely.
 
Specific Projects
Whether or not you choose to include me in (or clue me into) the larger mechanics of your career trajectory, what comes next are a set of modular "pieces" that can be assembled in a variety of ways.
- Newsletter outreach. I produce a regional newsletter (1700 recipients); a global newsletter (8000 recipients); and two specialized newsletters: the artist-oriented Singers & Players and the dj-oriented Selectors' Choice (about 600 recipients each). Of particular value will be my upcoming Nu Music Review, which will spotlight particular talent/songs with an eye to getting airplay and generating downloads. I'm also looking to target label A&R departments, and specific markets, like Europe & Hawaii. These are all attractive goals.
 
- Mid-Profile web site. Reggae4i.com receives 10,000+ visitors monthly. Most are simply browsers, but our page-views & hit counters indicate solid interest in our content. The Home Page now features some of our existing clients, but will soon feature banner space available for purchase, an expanded pixel-width, a more functional store and other user-friendly features. Buying into our programs can include exposure on this relatively accessible & outstanding web beacon.
 
- Advertising through other print & media outlets. I have privileged relationships with a few lower cost Reggae list-serves reaching thousands; as well 2 important print publications it would be good to be featured (and advertise) in; not to mention one of the largest Reggae webcasters, with whom it would behoove you to connect. 
 
- Publicist. I work with a publicist who's servicing a group we hope to be a Grammy nominee this year. A 2 to 3 month program would cost you about $2,000 but would get you out to up to 500 key outlets (postage fees are charged additionally - gotta be ready for that): mostly to print, but also key web and radio players.
 
- Radio Promotion. Could range from a chart-seeking outfits on College or commercial stations. I myself have the emails & addresses of hundreds of Reggae programmers, and could develop a program that was airplay directed, but not necessarily for charting purposes. I think it's good to be in constant touch with the spinning DJ's.
 
- Professional Service Coordination. This takes us back into management, but I've found that outside services, like the ones mentioned above - including ones you may have contracted already - work best when supervised & coordinated. I could work with you to determine what it is we're seeking from each, and maximize the "bang for your buck," being an extra set of eyes and ears on your job.

- Contact Management. We can help you collect those pieces of paper & notebooks full of links, create a database, and handle your emailing lists. This is an often overlooked (and mismanaged) resource, worth developing.

- Booking. It's a grueling and thankless task, one we no longer do for commission (alone). A combination of hourly coverage for time & telephone; as well as an extra premium to work (and seek) hard-earned contacts: either independently, or in tandem with "your people" can produce as promising a routing as available at any given time, given the competition on the road, and your act's command of cost coverage.
 
- Band & Road Manager. I manage & perform with a professional crew of musicians (and an established brand: Dub Station) that's toured as far west as Hawaii (and the whole West Coast); north to Canada; and from the Midwest to the East Coast; and as far south as Philadelphia (even Jamaica, just last month). We are not "gig sluts" willing to sleep on floors, but certainly don't feel entitled to 4-star treatment either. Have a 12-passenger van & trailer, will travel if worth it.
 
- New England Hub venue. I've booked the premier weekly Reggae club in Boston for over a decade. It's a smallish room (200+), but consistent, with a built-in crowd and key market presence. Excellent PA, house engineer, lights, and potential collaborative promotional efforts could include our street team and more.
 
- MySpace & other web marketing & tech agendas. Hourly, we can fulfill your wishes for Friend outreach, posting of bulletins, invites, and other promotional or administration needs with the panoply of music support services out there. We mostly pursue your own agenda, or build one with you, as opposed to having a set program for you to "buy" into part and parcel, or wholesale.
  
Conclusion/Prelude.
There you have our menu of useful services laid out for you. We could work together for as little as a few hundred dollars up to 50G's. It all depends on the range of your vision and the strength of your budget.
 
One thing's for certain, employing KRucial Agency would not be for naught. To pass up a range of services this broad and with such depth would not make sense, to my mind. It's hard to imagine NOT producing results by the engagement of this type of machinery.
 
The choice is yours. I look forward to hearing from you. Best of luck in your endeavors.
 
Blessings,
Kyle Russell
ReggaePR@aol.com
KRucial Agency: Marketing & Promotions
Representing Various Artists & Organizations Worldwide

Artists: review our Singers & Players newletter for management assistance, radio distribution, booking, PR, and effective web advertising. For info on the longest-running Reggae Sunday in the US - see Bill's Bar Reggae Sundays for schedule.              This section of the Home Page will be "livicated" (it ain't dead) to more topics of interest, including the recent passing of Lady Venus on a serious tip, and on a lighter tip: some new Bumerstickers, including "You can't be Pro-Life and Pro-War at the same time." We've also got some interesting Opinion Pieces and a brand new section of Rastafari quotes, the first being on the difference between Spirituality and Religion.

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